Welcome to

INNOVATIVE 
CONTENT

You can only really write about what you know about.

John Singleton

ABOUT US

Innovative Content (IC) is an Atlanta-based Creative Film Development and Distribution Agency primarily focused on delivering compelling, scripted and unscripted, ethnically-diverse content for theatrical, television, cable/payTV, home media and streaming service platforms. Whether produced in-house or acquired from indie filmmakers, our Producer’s Rep and PMDs engage the apropriate marketing, social media, and film festival strategies for all content.

DEVELOPMENT

LOGLINE

A logline is a brief summary, often written in one sentence, and always in present tense form, that clearly defines what the film or tv show is all about. A successful logline follows the protagonist's journey, his or her profession, their major goal and the main conflict/obstacle in the story.

ONE SHEET

Once you have a complete

screenplay, then it’s time to

package it for submission.

But first we must prepare a

One Sheet comprised of an

attention-grabbing logline.

SCRIPT ANALYSIS

Script Analysis is a scene-by-scene breakdown of the script accompanied by a brief description of the events that transpired. We provide Script Coverage, a detailed written report of the screenplay’s breakdown

ELEMENTS OF A LOGLINE

  • A Subject
  • An Adjective
  • A Verb
  • An Action
  • An Outcome

ELEMENTS OF A ONE SHEET

A one-sheet is a one page written pitch comprised of:

  • Title
  • Premise (1 line)
  • Genre
  • Logline (1 to 2 lines)
  • Brief Synopsis
  • Angle (the mix of two films)

SCRIPT ASSESSMENT

  • Concept
  • Premise / Theme
  • Story Structure
  • Plot
  • Character Development
  • Dialogue
  • Writing Style
  • Pace / Tone
  • Marketability
  • Recommend

DISTRIBUTION

PRODUCER’S REP

A Producer’s Rep handles all the business development for a film. Our Producer’s Rep will seek out and negotiate the best deal with sales agents (international markets), acquisition heads of film & tv distributors, and aggregators for streaming service platforms.

PRODUCER OF MARKETING AND DISTRIBUTION

A Producer of Marketing and Distribution (PMD) creates and manages the film’s marketing, promotions, and distribution via the development of an effective social media campaign and film festival strategy.

PARTNERSHIPS